“And not everyone within those (groups) are going to be listening to retro rock or whatever genres were traditionally played at the casinos.” “You have a readily available demographic,” said Chávez, citing a range from white-collar to working-class folks who all have money to spend. “We do constantly try to bring in something that’s new, something that’s hot, something that’s out there,” said Brian Cronenwett, entertainment director at Pechanga Resort & Casino, adding that they’re looking for recognizable talent with fresh material. Blige at Fantasy Springs Resort Casino and classic rocker Peter Frampton, who will stop at venues such as The Forum in Inglewood on his farewell tour in addition to Pechanga Resort & Casino.īehind the scenes, casino entertainment directors are working - sometimes a year ahead - to secure acts as they seek to satisfy core demographics and attract new audiences. Subscribe here.Īnd artists coming soon include “Tik Tok” pop star Kesha at Harrah’s Resort Southern California actor and stand-up comedian Ken Jeong of “The Hangover” and “Crazy Rich Asians” fame at Pala Casino, Spa & Resort reggaeton icon J Balvin, who recently performed at the Coachella Valley Music and Arts Festival, at Agua Caliente Resort Casino Spa Rancho Mirage Grammy-Award winning R&B singer Mary J.

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